Today’s candidates need a relevant platform, a relatable persona, and name recognition on the ballot. Our brand development, social media, digital and print design, and strategy services show constituents who you are and what you stand for.
Whether you’re running in our neighborhood or across the country, we also ensure your campaign taps into what matters most to your voters. With data and insights at our fingertips, we can support candidates and campaigns in any area with authentic and attention-getting marketing.
Reparation Generation provides direct reparative transfers to Black Americans for wealth-building pursuits and is part of the movement toward a federal reparations act. We helped them create a brand, website, social presence, video, and digital materials to drive awareness and increase their impact.
RepGen is well on its way to proving its model and scaling. In 2022, they made 6 reparative transfers of $25,000 apiece to first-time homebuyers in Detroit. And as the continued call for reparative justice heats up across the country, we know that now is the time to support the critical work that RepGen does that will benefit us all.
As a woman-owned, women-led organization, we were all deeply impacted by the overturning of Roe in 2022. And we were ready to fight here in Michigan to protect people seeking abortion care.
After securing this historic proposal’s place on the ballot, RFFA brought TGP on board in September to manage the Yes on 3 social media campaign. We also supported them in the field with the design and coordination of a multitude of merch and other needs.
Over 8 weeks, we created hundreds of graphics and managed over 48k interactions on Instagram, 15.7k interactions on Twitter, and a massive number of engagements on Facebook including 90k reactions, 222k clicks, 6.3k comments, and 5.1k shares. We also designed promotional swag so people could shout their support for Prop 3 from the rooftops, or at least from their front yards.
No stranger to working in the reproductive justice space, we’ve also proudly worked with MI List and Michigan Voices on educational campaigns that amplify the need for more equitable access to abortion in our state. Michigan Voices C3 Education Campaign, Your Voice is Your Power took home several Addy and Pixie Awards.
Michigan Voices is a backbone organization supporting over 100 table partners to build capacity, membership, and ultimately power. They support progressive social justice nonprofit groups that are led by and engage BIPOC people.
Primarily focused on the many intersectional issues that surround social justice initiatives including voting rights, voter engagement, and reproductive rights, they originally engaged The Guerrilla Politic in 2020 to help redesign their brand once they spun off from the State Voices organization and TGP redesigned their logo and created their website. Since then we’ve become their agency of record composing regular partner newsletters, annual impact reports, managing their social media, and video. We’ve also executed two significant public health campaigns addressing low vaccination rates in BIPOC communities and educating BIPOC voters about the importance of reproductive freedom.
The McLouth Waterfront Alliance had an awareness problem. They also had an even bigger problem with an already polluted, heavy-industrial riverfront and superfund site that was using taxpayer dollars to become an intermodal shipping area. On top of that the Riverview City Council and Wayne County Commissioners were getting ready to approve a massive expansion of their local dump, right into the resident’s backyards.
MWA came to us to create a PR, social media, and digital iMedia campaign to drive awareness both about the organization and to a meeting of residents to stop the expansion.
We created compelling messaging and ads that delivered maximum impact in a short amount of time including more than tripling their amount of engagement on social media and traffic to the MWA website. More than 500 people showed up on the Zoom call on a Monday afternoon and protested outside city hall. With news media appearing from Channel 4, WXYZ, and others, pressure from the public ultimately stopped the expansion.
Detroit Justice Center is founded on the belief that we cannot build cities that work for everyone without remedying the impacts of mass incarceration. For over 4 years, they’ve worked hard to make a just city a reality here in Detroit and have amassed a large-scale mass following. The problem: their website and materials didn’t reflect their awesome potential and mission.
The Guerrilla Politic worked across their organization with different departments from communications to development to economic equity practice to create a site flow and new UX that was rooted in best practices. Their brand, the prism logo, was nowhere to be found on their old materials. So TGP also worked to create an identity standard that could be leveraged across multiple touch points, including a newly designed impact report.
A year-long project, not only did TGP win several Political Pixies and Addy Awards for our work, we were very happy with the results and hope it leads to many more years of support for DJC and their mission.
Did you know in 2018, there were more men named Mike in the Michigan Senate than there were elected women? When House Minority Leader, Rep. Chris Greig approached The Guerrilla Politic to help bring the Greig Women in Leadership Fund to life, how could we refuse?
TGP created a full soup-to-nuts integrated campaign complete with a 6-month social media calendar, specialized content, and beautifully produced videos celebrating women running and serving. All to support something we should all be able to get behind: more women representing us in government.
The Guerrilla Politic worked alongside Unite Here! Local 24, the nation’s largest hospitality worker’s union, to help them create a website worthy of their efforts. In addition, we were asked to create a 360 campaign to help support their friend and fellow union member, Charlesetta Wilson, and her bid for the 6th House District.
We created holistic materials starting with a simple video and photoshoot featuring her supporters. From there we had what we needed to create the website and social media pages. Building on this foundation, we ran a very robust and diverse media campaign leveraging print mailers, social, SEM, Spotify, YouTube, and digital placements.
When it was all said and done in one month’s time, we generated over 297,000 impressions on Google and YouTube, reached 20,808 people on Facebook, garnished 224,350 impressions through digital, and served 81,471 ads on Spotify. She didn’t win, but she came from dead last in a pack of 11 candidates to be the second-highest vote-getter and only lost by 266 votes.
People’s Action and Down Home North Carolina work hard to bring people together to understand and raise the voices of people in rural communities. In 2018, they knocked on doors and surveyed thousands of residents to have specific conversations around equity, wages, job loss, opioids, and other issues that directly affected them.
We were proud to partner with them to tell those stories in their impact report findings. Representatives from their board joined with People’s Action and other frontline rural organizations across the country in Washington DC to discuss everything from income inequality to voting rights to community policing.
A group of high-level policymakers, including Senator Jeff Markley and Judith LeBlanc, Director of the Native Organizers Alliance and the Center for Rural Strategies, were on hand to listen and see how moving forward towards new strategies and solutions could help.
Results and the meeting itself garnered mentions in the media including a large writeup in The Nation.
