Authenticity is more about being believed than it is about being liked. It’s rooted in character and sincerity. In politics, you can be the most passionate and charismatic candidate. But if you don’t come off as authentic, you’re sunk. Which leads to a hard truth. Today’s electorate is more skeptical than ever. Which makes establishing authenticity more difficult than ever. (But also, more important.) Skepticism makes establishing authenticity an uphill battle.
It's the Method.
By Creative Contributor, Chris McKenna
You know how you can instantly spot the Golden Arches when you pull off the highway? You know you’ll find clean bathrooms and hot coffee. When you hear, the “Like a good neighbor” melody you probably think about the insurance. How about, “Just do it?” Everybody knows that one. Three words that might actually get you to think about going to the gym. And newer to the lexicon, Supreme, how have they so successfully hammered themselves into an iconic brand seemingly overnight?
Don't Call Us Consultants
The end of another year is upon us. And with it, of course, it’s time for reflection and, dare we say, new beginnings? When we started this “thing” over 18 months ago, we had no idea what kind of journey we’d be on. We really just wanted to provide better design and messaging strategy to people who shared our values and a Progressive vision for the State of Michigan. It has since snowballed into a creative collective of over a dozen people—each bringing unique backgrounds and gifts, ideas and experiences to the process. With help from each of them, we were able to help launch a Progressive brand. Get 16 people running for various offices the help they needed for their races. We gave local Democratic clubs and advocacy groups a chance to tell their stories. And most of all we did it with integrity and intelligence.