Remote work is trendy now that Coronavirus has come to town, but no one can predict how long either will be staying. After all, we live in a society where nearly 34 million people have not a minute of paid sick time, 83% have no paid parental leave, and roughly 44 million are without health insurance. Remote work makes juggling the responsibilities of life easier (and helps companies weather the next pandemic), but society has shown us that many workplaces would rather replace employees with robots than worry about their quality of life. At The Guerrilla Politic, we provide high quality, custom advertising to progressive, Democratic candidates up and down the ballot because we’re passionate about helping them change the world. And, as a fully remote-based group that includes women, single parents, students, minorities, and non-billionaires, we can see there’s plenty about our world that needs changing.
How is Selling Coffee Like Marketing Candidates?
By Paul Ballew - Strategy + Candidate Services Florida Office
I used to help brands like Starbucks, Gillette and Coke sell a lot of stuff. Much of what I relied upon to do that was my understanding of consumer behavior. When you know who you’re talking to and how those people make decisions, it’s much easier to persuade them to choose your brand.
A Recipe for Authenticity.
Authenticity is more about being believed than it is about being liked. It’s rooted in character and sincerity. In politics, you can be the most passionate and charismatic candidate. But if you don’t come off as authentic, you’re sunk. Which leads to a hard truth. Today’s electorate is more skeptical than ever. Which makes establishing authenticity more difficult than ever. (But also, more important.) Skepticism makes establishing authenticity an uphill battle.