It’s tempting to try to scrub away every fake-orange pixel that lodged in our brains over the past four years. To erase every smug grin, ill-fitting suit, and pompous symbol of the Trump administration’s chaos and cruelty from our minds, and fill the space with images of puppies, rainbows, and normal, baby-kissing politicians. But. (Deep, calming breath). There’s something Trump “gets” that we don’t: no one knows what you’ve accomplished unless you tell them. From having people photograph him signing blank pieces of paper to delaying vital aid payments so he could slap his signature on the checks, Trump took every opportunity to show how we were winning “bigly” with him in office. He got where he is because he’s a master of self-promotion, and we got where we are politically in part because half the country thinks that the government does nothing but give their tax dollars to lazy people...and we’ve done a terrible job of correcting them. So how can Democrats champion “using government for good” when a huge chunk of Americans don’t believe in the government? The same way we try to get people elected—with strategic, intuitive marketing.
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